Ex Awards Archives - Page 188 of 198 - Event Marketer
Audi Activates at Alcatraz to Motivate its Dealers
The goal was the same as it would be for any automotive dealer meeting: Fire up the dealers. But Audi faced a unique set of challenges. Another huge event taking place in San Francisco that weekend meant it would be nearly impossible to find hotel rooms for 400 or a space large enough to stage...
American Express Refreshes it US Open Experience
American Express is a long-time sponsor of tennis’ US Open, but the brand was looking to reinvigorate its on-site activation. The result: the 2,500-square-foot US Open American Express Fan Experience. For starters, American Express came up with the Court Curator, an interactive touchscreen app that created an individualized itinerary for attendees. It informed fans of...
Adidas Gives Fans a Chance to Hoop with Hometown Hero
The Chicago Bulls’ Derrick Rose won millions of fans during his first few years in the NBA—but nowhere were they more passionate than in the Windy City. Looking for a high-profile launch for the adizero Rose 2, Adidas capitalized on his popularity with a three-on-three basketball tournament in Chicago. The one-day live and online event...
Accuray’s Microsite Boosts Pre-Show Engagement
Radiation and oncology system provider Accuray kept its booth buzzing and sales channels full with a fully integrated program before, during and after its appearance at ASTRO, the American Society for Radiation Oncology’s annual trade show. The program needed to drive qualified prospects to participate in demos and help move prospects and customers up the sales...