Ex Awards Archives - Page 187 of 198 - Event Marketer
Red Bull Site Gives Street Ball a Global Audience
Red Bull put its own distinctive spin on one-on-one basketball, holding The Red Bull King of the Rock tournament on Alcatraz. To build word of mouth, the brand loaded promotions and information onto redbullusa.com/kingoftherock, where it invited people to attend and participate in the events. After the events, the site gave viewers the opportunity to...
Red Bull’s Floating Skateboard Park Cleans Up
Red Bull has always charged ahead, and with Mississippi Grind, the brand did it again. Mississippi Grind was a skateboard park on board a barge that floated 1,705 miles down the Mississippi River for 28 days. The journey, which extended from St. Paul, MN, and stopped in the Iowa/Illinois Quad Cities and St. Louis, offered...
Rock Star Set Elements Drive Engagement for Primerica
For its national convention at Atlanta’s Georgia Dome, Primerica created a supercharged environment. A massive stage set featuring nearly 3,000 square feet of LED video spread across 27 separate displays anchored the experience. A spectacular four-minute opening starring the new corporate logo surrounded the audience with rock-concert lighting and concert-quality sound. Video animation, interactive pick-ups,...
AT&T Cyber Lobby Gives HQ Launch Better Reach
AT&T’s product launches have traditionally been accompanied by an event in the lobby of corporate HQ to get employees excited. But the company recognized it could extend the excitement beyond its corporate campus to all of its 250,000-plus employees, so it introduced the AT&T Mobility Virtual Device Showroom. To build companywide buzz, AT&T emailed invitations and posted news stories and...