Ex Awards Archives - Page 186 of 198 - Event Marketer
Microsoft’s In-Store VIP Experiences Surprise and Delight Consumers
Microsoft wanted its stores to be the go-to destination for its new Surface Pro 3 (SP3). The resulting program offered a variety of in-store experiences designed to excite both super-fans and consumers of all ages. Launch day kicked off with a VIP experience designed to delight all early-morning loyalists who showed up to pick up...
Jim Beam Bourbon Bar Pours on the Personalization
More and more American’s are filling their plates with farm-to-table produce and free range meat. So it’s no surprise they’re also washing it down with small batch, organic and locally made bourbons. Jim Beam tackled this trend head on with a Millennial male-targeted in-store sampling campaign that reinforced the brand’s 219-year-old heritage in an intimate...
Food Network Magazine Cooks Up a Foodie Connection
Best-selling epicurean title Food Network Magazine last year brought its brand and its “rock star” chefs out of the kitchen and into the real world with a first-ever mashup event featuring food, wine and, well, real rock stars. The Food Network in Concert event offered foodies and music fans in the Chicago area the chance...
Under Armour All-American Game Connects with Teens
It’s tough to connect with teens (to say the least) so Under Armour created a platform that gives its brand, and presenting partner American Family Insurance, access to America’s next generation of high school athletes, their parents and their fans. The Under Armour All-America Game gathers the country’s top football players for a one-time contest...