Ex Awards Archives - Page 185 of 198 - Event Marketer
Aston Martin Delivers a Luxury Driving Experience On Ice
Aston Martin enjoys a worldwide reputation for understated style and elegance, qualities that shine through in its vehicles and in last February’s Aston Martin On Ice, a program that provided media, its top-selling dealers and owners the opportunity to test its dynamic driving fleet on, well, ice. This remarkable experience took place on a single-manufacturer...
Mr. Peanut’s Nutmobile Expands its Tour Fleet
So many people are nuts for peanuts that the 2014 Planters Nutmobile fleet had to be expanded to meet the demand of fans who wanted the big traveling peanut to visit their community. With increasing traffic on the Nutmobile blog and a dedicated following on Mr. Peanut’s Facebook page and Instagram feed, not to mention...
Dannon Rolls Out Colorful Yogurt Sampling Trucks
In what had to be one of the most fun pitch meetings ever, Dannon last year greenlit the creation of a mobile vehicle that looked exactly like three cups of Oikos Greek yogurt—on wheels. Part food truck, part sampling experience, the Dannon Oikos Sampling Trucks crisscrossed the country for seven months to reach health-conscious females...
Weber Fires Up an Interactive Grill Academy Experience
The Weber Grill Academy Experience lived up to the brand’s tagline, For Grillers By Grillers. Its primary objective: to educate retailers on Weber product attributes and drive an increase in product sales and loyalty from store employees who have direct contact with the end user—those backyard grillers. From March through October, its 53-foot double expandable...