Ex Awards Archives - Page 183 of 198 - Event Marketer
Google I/O Engages Attendees in Material Design Theme
Google I/O presented a “grown up” face to the developer community, an aesthetic built on a carefully crafted theme using light, surface and movement to create a consistent look and a more enjoyable experience for Google users. The more subdued approach, “Material Design,” offered a warm and hip aesthetic, a departure from the brand’s scrappy,...
Salesforce.com Takes Dreamforce to the Next Level
Salesforce.com’s Dreamforce conference is intended to engage industry professionals and deliver thought leadership via high energy, audience-centric events. After several successful years, the company wanted to make it even bigger, drive more engagement and deliver greater value to attendees. Salesforce.com marketers knew that, even with the event’s hyper-connected audience, they needed to encourage interaction, so...
Lucky Charms Unlocks a New Target at WorldPride Event
As a sweetened cereal in a declining category, General Mills’ Lucky Charms is an off-trend breakfast option, but its colorful activation at WorldPride in Toronto, the largest human rights gathering in the world, was spot on. With scores of Millennials of both LGBT and non-LGBT orientation in attendance, the brand engaged the target audience with...
Advil Relief In Action Program Engages Volunteers
Advil’s Relief in Action program wanted to establish Advil as the “go-to” name in pain relief, especially for the thousands of volunteers across America who work tirelessly to help those in need, even when they may be in pain themselves. The 28-week Mobile Relief Center tour, which teamed up with actor and volunteer Josh Duhamel...