Ex Awards Archives - Page 178 of 198 - Event Marketer
Johnson & Johnson Puts a Healthy Spin on World Cup
Johnson & Johnson leveraged its sponsorship to cement its longtime connection to health care—and help people in the process. The mega brand supplied the FIFA World Cup with necessary medical and other health-safety supplies, and it offered up programs that benefited the community—and its employees, too. Big-time sponsorships often are about flashiness. Johnson & Johnson...
Unilever’s Clear Connects Women with ‘The Voice’
Women face a never-ending sea of hair care product options at the market, and on TV. Rather than fight the tide, Clear decided to make connections with consumers, women ages 18 to 49, over a known passion point—NBC’s “The Voice,” the No. 1 rated show within this target. This “The Voice Sponsored by Clear: Resilient...
Citi’s Billboard Awards Sponsorship Hits a High Note
Credit cards offer all sorts of perks, but the challenge for credit card brands is communicating those benefits to potential new cardmembers and existing cardmembers, alike. To promote its ThankYou card points that offer perks in the entertainment space, Citi last spring sought a national platform, brokering a deal with Dick Clark Productions to establish...
Pepsi Scales a Sponsorship with Hyped for Halftime
Long before Katy Perry rode in on a larger than life tiger puppet, Pepsi was making sure fans could hear its Super Bowl Halftime Show sponsorship roar. (See what we did there?) To drive unprecedented excitement for one of the most highly anticipated events of the year, and seamlessly tie the Pepsi brand to it,...