Ex Awards Archives - Page 173 of 198 - Event Marketer
JiveWorld Keynote Features a Human-Powered Engine
Collaboration in business is key. We hear it all the time. But how do you create a physical representation of the concept to drive its message home? JiveWorld2014 keynote speaker Adam Sadowsky had the answer: A colossal Rube Goldberg machine. In an effort to transform its new tagline “Work Better Together” into a live experience,...
Oracle Deploys a Campus Approach for OpenWorld
Navigating the labyrinth that is Oracle’s evergreen OpenWorld has, traditionally, not been for the faint of heart. The brand’s latest approach to its gargantuan business conference, however, aligned audiences and made more efficient use of space, allowing for easier exploration of the conference and easier attendee connections to content, peers, partners and Oracle experts, relevant...
Nike’s Holographic Training Experience Woos The Press
For basketball fans who have always wondered what it would be like to shoot hoops with their favorite players, Nike’s Air Jordan Flight Lab was a (virtual) dream come true. The retail experience was unveiled in celebration of the 2014 NBA All-Star Weekend in New Orleans, where the brand took over a Footaction store Press...
Showtime Offers a Window into Victorian-era London
To help promote the first season of its new horror series “Penny Dreadful,” Showtime enticed consumers and generated a sense of mystique with the creation of interactive window displays that featured scenes from a Victorian-era street in London, complete with horse-drawn buggies, bats and pedestrians wearing Victorian clothing. The objective of the activation (besides scaring...