Ex Awards Archives - Page 161 of 198 - Event Marketer
Adobe MAX Creativity Conference Wows Attendees
Adobe MAX took it, well, to the max—establishing Adobe as a thought leader in all manner of creative endeavor and connecting with the community on a human level. Besides all that, it increased the online audience for added visibility of important products and services. User-generated content, or in this case, artist-generated content, brought Adobe’s people...
L.L. Bean Bootmobile Features Authentic Details
Few brand images are as iconic as L.L. Bean’s Bean Boots, so imagine the awe at seeing an 11-foot replica of the Bean Boot driving in a parade, parked at outdoor retail locations or at fairs and festivals. The Bootmobile featured authentic details such as individually sculpted stitches, custom-fabricated lace grommets, realistic shoelaces made of...
Roche ‘Mobile Explorer’ Sales Tool Heads to Hospitals
The Mobile Explorer program provided Roche’s national sales force with a best-in-class educational and sales tool that it took to customers at hospitals and stand-alone medical centers. Roche transformed two 53-foot single expandable trailers into simulated labs so prospective clients and decision-makers could experience its Modular Pre-Analytics system and the cobas 4000, 6000 and modular...
Frito-Lay Mobile Dunk Tank is a Real Cracker Jack
This experience was more than just a physical activation. With the help of West Coast Customs and its founder Ryan Friedlinghaus (of “Pimp My Ride” fame), the mobile dunk tank made quite a splash on the road and on an hour-long episode of the new WCC show airing on Fox and through WCC’s social media...