Ex Awards Archives - Page 16 of 198 - Event Marketer
Capital One Cardholders Unlock Experiences for Orange Bowl Events
We all should be able to feel like a VIP once in a while, and at the Capital One Orange Bowl the credit card brand did just that. Cardholders were able to unlock experiences tied to the brand’s title sponsorship of the semi-final college football game, including the Capital One Beach Bash concert platform, which...
‘Escape’ into the world of “South Park” at San Diego Comic-Con
Comedy Central’s “South Park” fans are dedicated and span generations, fueling the success of the 22-year-old adult animated sitcom. Due to that history, they’re also pretty knowledgeable about the nuances of the satire and its characters and plotlines. So, when it came to engaging fans at San Diego Comic-Con, Comedy Central turned to the escape...
HBO brings “Westworld” to life for lucky consumers
Let’s face it—there’s a lot of good TV right now. Original series abound beyond cable and across platforms. For entertainment brands like HBO, media- busting experiential programs have changed the game on what this industry can truly call immersive. Ahead of the premiere of the second season of “Westworld,” an event 16 months in the...
Uber brings fan on the ride of there life to the “Theatre of Dreams”
Manchester United has a global fan base, but only one percent of it gets the opportunity to visit Old Trafford, the team’s home stadium, in person. So, Uber leaned on the theme of transportation and teleported its riders to the “Theatre of Dreams” in a fully immersive game-day experience that brought the essence of the...