Ex Awards Archives - Page 15 of 198 - Event Marketer
Facebook’s F8 show was clear and fresh for all developers and businesses there
Facebook’s F8 show, named after its famous eight-hour hackathons, is its annual developer conference that brings together developers and businesses from around the world. The brand had big announcements this year, like the launch of Oculus Go, AR tools for business and new partnerships with Nike, Sephora, Asus and Kia. But there was also a lot...
Google’s Assistant Playground gives DisneyLand a run for its money
Before we jump into what was the talk of CES— Google’s Disneyland-inspired ride—let’s quickly jump to why the brand staged an epic return to the show. Google needed to steal the spotlight in the voice- activated assistant category, one that, according to Juniper Research, could encompass 8 billion products by 2023. And while CES is...
How Michelob tied staying fit into drinking beer with their influencer packed weekend
Michelob ULTRA is a beer brand that markets itself toward a healthy and active lifestyle target, a challenge considering you don’t drink beer while exercising (or do you?). But Michelob ULTRA has found an inroad for engagement by creating inspiring fitness events where its beer is the sweet reward at the end. Events have included...
Samsung Invites Influencers on a Weekend Getaway Ahead of its Launch Event
Many marketers invite influencers to attend their events, but Samsung invited influencers on a weekend getaway in addition to its event, to generate additional buzz and content. Ahead of Samsung launching its Galaxy Note 9 device at Samsung Unpacked, the brand enlisted 15 influencers from 10 different countries and flew them to New York City...