Ex Awards Archives - Page 12 of 198 - Event Marketer
FIFA 18 Global Series brings EA Sports to a new level
The booming esports industry influences all aspects of video gaming, and with EA Sports’ FIFA franchise representing the largest sports simulation title in the world, the publisher needed to be a frontrunner in the competitive gaming space. Ahead of the release of FIFA 18, EA expanded its established Championship Series to include the FIFA 18...
Targets “Gather Round” campaign lit up New York City’s Pier 17
The most wonderful time of the year is also the most competitive time of the year for many retailers, so to secure mindshare among consumers and commemorate the communal nature of the holiday season, Target launched its “Gather Round” campaign. With New York City’s Pier 17 as its backdrop, the brand unleashed a content-based stunt...
#LoveTravels launched by Marriott International shows the world how #WordTravels
#LoveTravels is a storytelling platform launched by Marriott International in 2014 to underscore its commitment to inclusion and peace—and its belief that travel is a catalyst for both. To usher in the next phase of #LoveTravels. The cross-segmented approach was designed to drive advocacy for the brand among African- American, USLatino, LGBTQ and women travelers,...
P&G hair show was run off the hashtag #BLACKGIRLSDO
Procter & Gamble’s My Black is Beautiful (MBIB) platform has been empowering black women to raise their voices and celebrate all that is beautiful about black culture for more than a decade. In honor of its 10th year sponsoring Essence Festival, the largest event celebrating African-American culture and music in the U.S., the brand offered...