Ex Awards Archives - Page 11 of 198 - Event Marketer
Sunoco’s pay-at-the-pump mobile app usage when increasingly high with the help of NASCAR’s Chase Elliott
Sunoco touts its pay-at-the-pump mobile app as the fastest way to pay for gas, but with a limited budget, the brand had to get creative about promoting its new product. Instead of relying on paid media, the brand took a risk and set out to design an experience so buzzworthy that it would earn the...
Uniqlo takes to the streets to bring out interest for millennials and Gen Z in their company
Uniqlo is known for its unadorned apparel, but to show that it had a little more pizzazz up its sleeve, the retailer partnered with artists from across the globe to create a pop culture- inspired series of graphic tees dubbed the UT Collection. To change the perception of its product offerings and prove to millennials...
L.L. Bean makes work a ‘breath of fresh air’ with its new “Be an Outsider at Work” campaign
Think of L.L. Bean, and it’s likely images of cozy flannel shirts and warm boots come to mind. To combat consumers’ perception that it’s a fall and winter brand, and to reduce its dependence on holiday sales, the retailer turned to its core target: the “outdoor family enthusiast.” Upon analyzing the demographic’s characteristics, L.L. Bean...
Google shows the world what they are missing because of their iPhones with sampling of the Pixel 3 device
Let’s be real—iPhones completely dominate the mobile phone landscape. Everyone from your best friend to your grandmother is likely to own one. So when Google discovered that its Pixel 3 device was getting rave reviews but had less than one percent market share, the brand made it a priority to get its phone into consumers’...