Event Technology Awards Archives - Page 33 of 43 - Event Marketer
Connected Chandelier Lights Up AOL Symposium
From the chandelier covering the entire reception space to the giant four-sided projection cube hanging just below it to the two massive curved screens surrounding the presentation space, the message came through loud and clear: AOL is connected. The connected theme positioned AOL at the forefront of the best of TV and digital media and...
EMC Launch Event Redefines ‘Tunnel Vision’
The media, analysts, bloggers and VIPs who attended EMC’s Redefine Possible launch event knew they were in for an experience from the very beginning. Maybe it was the location—London’s historic Old Billingsgate Market, originally a fish market built in 1875 that had been transformed into a high-tech meeting space. Maybe it was the TARDIS police...
Sony App Enables a Crowd-Controlled Drone
When it came time to for Sony to launch the new Sony Xperia C3 mobile phone, the brand headed off to a Pharrell concert in Istanbul with 25,000 of its closest friends. The event was GNC Fest ’14 and the order of the day was taking the most epic selfies ever. Sony worked side-by-side with...
MINI Puts a Playful Auto Show Experience into Gear
Every seven years MINI launches a new hard top in North America. For the 2014 release the automaker needed to show consumers how much fun a MINI can be, and moreover grab them right out of the aisles of the L.A. and New York Auto Shows so they could see for themselves how the interior...