Best Use of Virtual Reality or Augmented Reality Archives - Page 2 of 2 - Event Marketer
American Express Rallies US Open Fans With Augmented Reality-Based Tennis
American Express has been a partner of the US Open tennis championship for a quarter century, but its 2018 activation upped the ante with a gee-whiz AR setup that was equal parts entertainment, competition and art. At the heart of the 20,000-square-foot Super Rally experience was this question: What would happen if a digital experience...
USAA brings free falling with the US. Navy to life
WHY THE JUDGES LOVE IT: USAA is known for its long-term support of the legendary Army-Navy Game. So to elevate its sponsorship activation, the brand gave fans a chance to virtually participate in a rare experience—parachuting into Lincoln Financial Stadium on game day. Using 360-degree footage captured from an actual Navy jump, USAA created a...
Alcon has attendees seeing clear at the American Academy of Ophthalmologists
WHY THE JUDGES LOVE IT: Alcon, a medical company specializing in eye care products, knocked the socks off of doctors and staff alike at the American Academy of Ophthalmologists with the Virtual Eye Experience Academy, a VR experience that delivered various curriculums for learning the anatomy and physiology of the eye. Launched alongside a virtual...