Best Event App Archives - Event Marketer
Microsofts app leads to color in NFL helmets and the life of many
WHY THE JUDGES LOVE IT: Microsoft’s Surface technology is often seen on the NFL’s sidelines, but its impact stretched beyond football thanks to Create Change, an integrated campaign designed to foster social change with the help of five NFL stars who run charities. Its retail component featured a custom illustration app that let customers design...
Cisco Live app helps make things more personal
WHY THE JUDGES LOVE IT: Cisco’s premier customer event, Cisco Live, features everything from product announcements to 1,500-plus technical training sessions. What the conference doesn’t offer, however, is printed signage, making the Cisco Live app the only way to navigate the event. In 2018, Cisco leveraged a new app design to deliver more personalized experiences....
McDonald’s makes sure YOU are loving it
THE SETUP: McDonald’s biennial Worldwide Convention aims to inspire and inform 15,000 global stakeholders, and in a year marked by unprecedented disruptions within the business, the brand needed its 2018 event to be more engaging than ever. Just as the fast food giant makes decisions based on customer insights, it designed the convention to be...
Miami ‘HEATS’ up Hoops Fans With a Customized App
Is it hot in here or is it just the Miami Heat’s new fan engagement app? The NBA team launched the app at the start of the 2015-16 season and has been scoring with its massive fan base ever since by giving users the power to control every aspect of their experience. Seamless blending of...