Author archive for Sandra O’Loughlin
Three Ways Oracle Maximizes the Reach of OpenWorld
Oracle OpenWorld is more than just a mammoth technology conference that takes place over five days each October in San Francisco. According to Steve D’Alencon, senior director, global advertising at Oracle, it is a “waypoint” on a 365 day a year continuum of interactions with Oracle’s customers, prospects and partners. Furthermore, only a small percentage...
Millennials: PCMA Connects with a New Generation of Attendees
Attendee engagement is a must at any B-to-B conference, especially for the millennial generation, those people born between 1980 and 2000 who are showing up in increasing numbers and giving business gatherings a different perspective. When this crowd attends keynotes and breakout sessions, they’ve typically got one eye on the speaker and the other on...
PepsiCo Elevates Food Sampling with New Kitchen on Wheels
PepsiCo next month is headed to Super Bowl 50’s Game Day Fan Plaza with NSPIRE, a restaurant-quality kitchen on wheels that will hand out samples of Tostitos Top ‘N Go tortilla chips and Korean beef barbecue, one of the dishes made by the company’s chefs and inspired by its food and beverage portfolio. The company’s...
Inside Microsoft’s Retail Experience at CES 2016
The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s complex retail landscape, one in which the physical and digital are converging, omnichannel is king and consumers are in the driver’s seat. Loaded with information on products, ratings and reviews, these denizens of the digital age often bypass the brick-and-mortar...