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B-to-B EventsTraining Day: How Intel, Ford and Nestlé are Elevating Event Staffer Roles
By the time an event, exhibit or activation has come to fruition, most event marketers have crossed every T and dotted every I. Or so they think.
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B-to-C EventsLimited Too Returns to Retail with a Back-to-School Pop-Up
Limited Too, the once discontinued and then resurrected iconic children’s brand that brought sparkle to ’90s fashion, embraced the pop-up retail trend with a back-to-school mobile pop-up shop in New York City, Aug. 6-10, marking the Bluestar Alliance brand’s official return to the “physical” shopping landscape after its digital-commerce relaunch in 2015. The 527-square-foot shop […]
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B-to-B EventsSix B-to-B Event Insights from Year Two of eBay Open
With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of […]
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B-to-C EventsBehr Paint Reveals its 2018 Color of the Year with a Pop-Up Trend Home
It’s not easy to judge a paint color by its swatch, so in announcing its first-ever 2018 Color of the Year, Behr Paint constructed a Pop-Up Trend Home in New York City’s bustling Grand Central Terminal. The activation on Aug. 9 brought the Color of the Year shade “In The Moment” to life and also […]
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B-to-C EventsInside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath
Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them. […]