Author archive for Rachel Boucher
The %$#&*@^ Catalina Wine Mixer Goes Live
When Ben Villalobos moved to Catalina Island off the coast of California a little over three years ago, his friends wouldn’t stop referencing the Catalina Wine Mixer—the %$#&*@^ Catalina Wine Mixer, actually. The fictitious event was featured in the hit Will Ferrell comedy “Step Brothers,” released in 2008, and is an oft-quoted scene. “Once I...
Nescafé Clásico Delivers a Surprise-and-Delight Twist
To elevate its “Make Moments Happen” marketing messaging in a live setting, and build momentum for a new in-store promotion and ad campaign, Nescafé Clásico on July 13 activated a sampling experience at Bayside Marketplace in Miami with a surprise-and-delight twist. Brand ambassadors handed out samples made with Nescafé Clásico to passersby and asked, “Would...
Lexus Partners with Pandora for Pop-Up Concerts
Lexus this summer partnered with Pandora for a second year in a row to produce a pop-up concert series that targeted fans based on a mix of listener data and Lexus’ own target demo data. Pandora users identified as listeners of four trending artists, who were also within the Lexus target demo (and were age...
Bonnaroo Photo Tour: Take a Spin Around the Farm
Marking its 14th year June 11-14 at Great Stage Park, an ever-growing 700-acre farm in Manchester, TN, the Bonnaroo tradition of happy, open, hot (scorching hot), humid, dirty, funny, tasty, community-building, eye-opening and, most importantly, ear-opening experiences is still going strong. Founded and produced by New York City-based Superfly, the festival attracts a solid roster...