Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • CES 2018: Intel’s 'Super Highway' Exhibit and Social Media Strategy Hit High Notes
    B-to-B Events

    CES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes

    Intel is known for its signature design focal points within its booth space at CES. One year it was the interactive Ultrabook Tree, another year, looming human figures in movement. This year, it was the “5G Super Highway,” 160 feet of LED tubing hanging overhead that spanned the length of the footprint. Intersecting it, an […]

  • Intel at #CESBlackout2018
    B-to-C Events

    That Lone Violin You Heard During #CESBlackout2018? It Was From Intel

    Eclipsing some of the biggest product launches and news of the year, at least for a couple hours anyway, the power outage at the Las Vegas Convention Center’s Central and South halls brought the largest consumer electronics show in the world to a halt Wednesday. The cause? A flashover of one of the facility’s transformers, […]

  • Wilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football
    B-to-C Events

    Wilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football

    It’s a seemingly simple leather ball that is kicked, tossed and caught on youth, college and professional football fields across the country, but there’s a rich story to be told for this product that’s as American as apple pie. For Wilson Sporting Goods, which has supplied the Official Leather Game Football for the NFL since […]

  • ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground
    B-to-C Events

    ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground

    ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland, […]

  • Millennials are Social Business Travelers
    B-to-C Events

    An Insight for Your Next B-to-B Event: Millennials Are Social Business Travelers

    Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while they’re traveling and they’re the most security-conscious generation traveling today, according to new research in the Connected Traveler Study released by Carlson Wagonlit Travel. The study results offer event marketers insights for making millennial b-to-b […]