Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • CES 2018: Inside the Playful 'Google Assistant' Takeover
    B-to-B Events

    CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

    For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the […]

  • Target Field Turns into the StubHub Live: Field House
    B-to-C Events

    Super Bowl LII: StubHub Transforms Target Field into a Sports Fan’s Paradise

    The Super Bowl marks StubHub’s largest event of the year, an opportunity to transform the act of handing over tickets that fans have ordered to the big game into a brand engagement. Each year, StubHub is charged with leveraging a physical location at which fans can pick up those tickets (Super Bowl tickets cannot be […]

  • CES 2018: Amazon Stocks an Airstream with Partners and Smart Home Uses Cases
    B-to-B Events

    CES 2018: Amazon Stocks an Airstream with Partners and Smart Home Use Cases

    Trading in a flashy stand for a subdued, but demo-rich footprint, Amazon and Intel parked their Smart Life Road Show Airstream trailer outside the Las Vegas Convention Center for CES (Jan. 9-12), showcasing the capabilities of Amazon Alexa (powered by Intel technology), Alexa-integrated products and partners, as well as advances in intelligent voice technology in […]

  • Kodak 'Downtown' Exhibit Helps Organize Brand Offerings
    B-to-B Events

    CES 2018: Kodak’s ‘Downtown’ Exhibit Design Helps Organize its Diverse Offerings

    Kodak unveiled an evolution of its urban-inspired stand at CES 2018, shifting its focus from professional users in the “Kodak Studio” last year to a broad range of creatives in this year’s “Kodak Downtown” footprint. The exhibit design, which has evolved over three years across multiple shows and activations, allowed attendees to experience Kodak’s entire […]

  • CES 2018: HP and Intel Festivalize Their Annual Customer Experience
    B-to-C Events

    CES 2018: HP and Intel Festivalize Their Annual Customer Experience

    HP and Intel festivalized their annual after-party and product showcase at CES 2018, incorporating activations that had consumers lining up for hours at Coachella and Panorama last year. The event, Create. Innovate. Festivate., held on Jan. 11 at The Chelsea at The Cosmopolitan Las Vegas, featured more than 1,500 HP and Intel executives, channel partners, […]