Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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    B-to-C Events

    Earth Day Experiential Roundup: Nine Ideas to Inspire Your Event Planning

    There are big questions surrounding what the event industry will look like as it reemerges on the other side of the pandemic’s social distancing mandates. A topic event marketers have recognized for years, and have made systematic changes to address, is sustainability. Once an issue primarily tackled behind the scenes, sustainability is now woven throughout […]

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    B-to-C Events

    How Chaco Footwear Gave its Canceled Experiential Programs New Life

    The first quarter of the year was going to be a major kicking-off period for Chaco’s 2020 experiential programs. The Michigan-based outdoor lifestyle footwear brand was gearing up to launch two tours—one from SXSW, and one from Portland—when event cancellations and restrictions in response to the COVID-19 pandemic came down in domino effect. The easy […]

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    B-to-B Events

    EMS Sneak Peek: AT&T and Vntana Talk Creating Immersive Content Strategies

    The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Virtual engagement may be on event marketer’s mind these days, but for AT&T, virtual training events are no new venture. They’ve been a big part of the program at AT&T University, where the brand hosts up to 20 […]

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    B-to-C Events

    Jones Soda Makes its Move into Esports with a Sim Racing Digital Sponsorship

    The live event space is on pause, but the stay-at-home economy is opening up opportunities for brands to expand their portfolios and their reach. In March, Seattle-based Jones Soda made its move into esports by signing on as title sponsor for the Last Chance Qualifier competition in The Race All-Star Series. The five-week sim racing […]

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    B-to-C Events

    EMS Sneak Peek: Autodesk and Tencue Discuss the Keys to a Modern Keynote

    The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Three years ago, Autodesk revamped its opening keynote program for Autodesk University, setting the stage for a multi-year story about how robotics and automation are transforming the construction, manufacturing, architecture, engineering and media creation fields. Designed to spark […]