Rachel Boucher

There may be a Starbuck’s on every street corner in New York City, but there can only be one “Central Perk.” As part of a fully integrated marketing partnership, the 150-year-old Eight O’Clock Coffee brand and Warner Bros. Television Group teamed up to recreate the iconic “Friends” coffee shop in celebration of the series’ 20th […]

Women like support—from each other and from their lingerie. So to give them an opportunity to experience both, and promote some new products as part of one of its largest brand overhauls in 100 years, Vanity Fair Lingerie launched the #LiftTOUR. The tour kicked off in Vanity Fair’s hometown of Bowling Green, KY, on July […]

The pillared front façade of Gotham Hall on Broadway in New York City glowed an LG magenta on Sept. 17, a little taste of the colors and experiences that awaited guests inside. The part gala, part awards program, part press event was the culmination of LG Electronics USA’s Art of the Pixel competition, which helped […]

LG Electronics USA on Sept. 17 hosted member of the press, executives and clients at a black-tie gala honoring students at nine top U.S. art schools who were invited to create pieces as part of the LG Art of the Pixel competition. To display the finalists’ work, LG turned to projection mapping that lit up […]

Ahhhhhhhhh, cannabis. Marijuana. Mary Jane. Reefer. The leafy green plant, once the stuff of stereotypical subcultures, is hitting the mainstream. States are decriminalizing it, recognizing it in medicine, and two have inked landmark decisions over it—despite it remaining a federally illegal drug. After legalizing cannabis for recreational use in January, Colorado began letting retailers sell […]