Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • LG Pixel Checkin 2014 1
    B-to-C Events

    Five Tips For Nailing the Black Tie Event

    LG Electronics USA in September hosted the Art of the Pixel Gala, the kind of event most of us get to experience maybe once a year—which is just the level of expectation the brand wanted to set. The gala launched a new LG TV and it brought together celebrities, press, executives, clients and student-finalists from […]

  • B-to-B Events

    Using Oculus Rift, Mechanics Get a Lesson in Bosch

    Since its release, Oculus Rift has thrilled gamers and inspired marketers to redefine the “immersive” consumer experience. Some are pioneering fresh territory. This season, Bosch Automotive Aftermarket U.S., manager of supply logistics and sales of automotive spare parts, is applying virtual reality to b-to-b events. The 25-week Bosch Xperience Mobile Tour is taking automotive parts wholesalers, […]

  • G3 Tomorrow World 2014
    Blog

    Steal-Worthy Ideas from Music Festival VIP Packages

    Dutch company G3 Festivals in September officially launched an exclusive lodging service in the U.S. at the EDM festival TomorrowWorld, Atlanta. The luxury tents have hardwood decks, wooden camp beds, fluffy pillows, a table and chairs as well as lighting and a cubby for valuables. Located next to a 24-hour reception, bar and restaurant, lounge […]

  • eightoclock Popup Gunther 2014
    B-to-C Events

    Pop-Ups: Three Ways Eight O’Clock Coffee and Warner Bros. Brewed Engagement

    Eight O’Clock Coffee and Warner Bros. Television Group from Sept. 17 to Oct. 18 recreated the fictional coffee shop Central Perk from the hit series “Friends,” a pop-up in the SoHo neighborhood of Manhattan in celebration of the show’s 20th anniversary. Consumers could stop in, pick up a free cup of coffee and be immersed in […]

  • Eight O’Clock Photo 2 2014
    Photo Gallery

    Eight O’Clock Makes ‘Friends’ with Sitcom Fans

    There may be a Starbuck’s on every street corner in New York City, but there can only be one “Central Perk.” As part of a fully integrated marketing partnership, the 150-year-old Eight O’Clock Coffee brand and Warner Bros. Television Group teamed up to recreate the iconic “Friends” coffee shop in celebration of the series’ 20th […]