Kait Shea

[Updated Feb. 18] Being part of an industry that thrives on face-to-face interactions and global travel makes the coronavirus a concerning issue for event professionals. The illness on Jan. 30 was declared a global health emergency and on Feb. 12, the GSMA officially canceled MWC Barcelona, the world’s largest mobile show—and other brands followed suit, […]

Providing free, curated experiences for its listeners has always been part of Pandora’s event playbook, but the brand recently upped the ante by partnering with Target, which served as presenting sponsor of the brand’s Nuestro Sound experience for 440 Pandora listeners in the Los Angeles area. The Latin-infused event, held in December at Candela La […]

The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna to Britney Spears are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences […]

In a few short weeks, we’ll be announcing the full program for the Experiential Marketing Summit, our annual conference where event marketers immerse themselves in winning strategies, trends and technologies for their marketing teams. And while experiential has become something of a buzzword over the past few years, in the last two decades, event profs […]

The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event strategies have historically been built around what a brand wants to relay to its audience, but ask any event marketer about b-to-b tactics today, and most of them will tell you the tables have turned. Indeed, a customer-centric approach that […]