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B-to-C EventsStories of the Year, No. 9: Taco Bell Spices Up the Hospitality Space
If we may speak freely, Taco Bell is doing some cool shit. The brand has challenged perceptions of the fast-food space by becoming a relevant lifestyle brand. In recent years it has hosted a secret test kitchen event and a fashion show with Forever 21. This year the brand cooked up another reason to be […]
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B-to-B EventsStories of the Year, No. 10: Google’s Playground Wins CES
In what was widely described as “Disney World at CES,” Google took home the prize for the most buzz-generating event of the annual consumer technology show—a theme park ride. Built into the second floor of its mega booth outside the convention center, Google literally took attendees on a multisensory ride through vignettes that told the […]
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Photo GalleryMeet This Year’s Participants: Women in Events 2019
Women have long recognized the importance of forming connections and supporting one another. For many women, it comes naturally. But new research published this year places scientific evidence behind its benefits.
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Partner ContentWhy Live Experiences are Necessary to Form Relationships
Much has changed in the last 20 years, but not the impact of the experience economy. More than ever, experiences are increasingly necessary to form relationships.
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B-to-C EventsHoliday Roundup: How 16 Brands are Spreading Cheer Through Experiential
Ahhhh… the holidays. A time for family gatherings, bright lights, decadent treats—and figuring out what the hell you’re going to buy for everyone on your shopping list. Fortunately, many brands leverage this time of year to deliver shoppable pop-up stores and other festive experiences that give consumers a reason to brave the frosty December temps. […]