Author archive for Kait Shea
Why CPG Brands are Creating Experiential Test Kitchens
Move over, pop-ups. The CPG test kitchen is here for the long haul. To transform how consumers interpret their food and beverage offerings, a number of CPG companies are moving their products beyond grocery store shelves and into contemporary test kitchens. From soda to cereal, top food and beverage brands are bringing their personality and...
Fan Engagement: Inside Bud Light’s Down South Tailgate Tour
The Southeast is known for its die-hard college football fans and what do they love almost as much as some good old-fashioned pigskin? Ice cold beer, of course.
How Adventure-Themed Events are Boosting Brand Awareness
You don’t have to be an X Games contestant to find adrenaline-pumping, heart racing activities to sink your teeth into these days. Events built for thrill seekers continue to crop up as companies explore new ways to not only connect with more adventurous consumers, but leverage those experiences to boost brand awareness. From social influencers...
Four Tips for Making the Most of Your Proprietary Event
It’s no secret that producing proprietary events and platforms takes a lot of time, energy and resources. You can’t farm out the work when your brand is running the show.