B-to-C Events

It’s Me, Mario, and Pennzoil at SXSW

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We suspect many a dream came true March 7 to 9 at South by Southwest Interactive, where Pennzoil and Nintendo teamed up on a real-life Mario Kart experience designed to introduce consumers to the iconic…

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Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level

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The Brief: Cowboy Deliveries and Talking Toilet Paper

This week’s hot takes on hot topics in experiential marketing cover cowboy deliveries, synchronized gaming raids and talking toilet paper.
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How Oatly Built a B2B Event Inspired by its Beverage Trends

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Trend of the Week

Experiential Marketing Trend of the Week: Women’s Fitness Activations

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World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

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  1. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  2. Swag That Works: The New Rules for Trade Show Giveaways
    Trade Shows

    Swag That Works: The New Rules for Trade Show Giveaways

  3. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
    Festivals & Fan Cons

    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  4. Five Tips for Delivering Pre-Conference Programming that Builds Business
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    Five Tips for Delivering Pre-Conference Programming that Builds Business

  5. Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course
    Industry News

    Pre-Registration Now Open: EMMA Announces an Event Measurement Certification Course

  6. The 2026 It List: Recognizing the Top 100 Event Agencies
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    The 2026 It List: Recognizing the Top 100 Event Agencies

  7. Survey Says: How LYX Designs Event Feedback to Fuel Discovery
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    Survey Says: How LYX Designs Event Feedback to Fuel Discovery

  8. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
    Festivals & Fan Cons

    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

  9. Experiential Marketing Trend of the Week: Creator Summits
    Conferences

    Experiential Marketing Trend of the Week: Creator Summits