Stagg & Friends Archives - Event Marketer

March 12, 2019

Daimler Uses Interactive Tech to Train Sales Staff

To prepare and energize its smart car sales team, Daimler AG created the Global Training Experience Smart Electric Drive 2017 event in Valencia, Spain, featuring a purely digital program complete with virtual reality, augmented reality apps and interactive elements. Smart’s entire model range is fully electric, so under the umbrella theme of “A big idea,”...

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