Luke Halls Studio Archives - Event Marketer

June 3, 2019

Instagram lets the whole cityscape see insta stories

How do you communicate the significance of a storytelling platform that’s located in the palm of your hand? That was Instagram’s mission at the 2018 Cannes Lions Festival, where it served as an important part of Facebook’s on-site activation. The solution was a video art installation featuring eight hours of Instagram Stories collected from around...

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May 23, 2019

Instagrams new activation turned Instaglam

THE SETUP: Instagram Storyscape, which appeared at this year’s Cannes Lions Festival as part of Facebook’s on-site activation, was a video art installation featuring eight hours of Instagram stories collected from around the world and projected onto an elaborate, cityscape set design. A collaboration between Instagram and artist/designer Es Devlin, Storyscape began with messaging and...

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