Kindle Communications Archives - Event Marketer

McDonald’s makes sure YOU are loving it

THE SETUP: McDonald’s biennial Worldwide Convention aims to inspire and inform 15,000 global stakeholders, and in a year marked by unprecedented disruptions within the business, the brand needed its 2018 event to be more engaging than ever. Just as the fast food giant makes decisions based on customer insights, it designed the convention to be...

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McDonald’s Serves Up the Big Mac of Event Apps

McDonald’s Worldwide Convention this year served up a Big Mac of an app that together with its redesigned website and an on-site engagement center transformed its 15,000 attendees into active digital participants. While the website was a valuable resource for attendees, the app served as the primary communication vehicle on-site. Among its key features: WWChat,...

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