Geometry Global Archives - Event Marketer
Start your morning with Cheerios in all the best ways
Today’s cereal aisles are filled to the brim with options, so for many time- and budget-strapped parents, shopping for breakfast food is purely functional—if it’s nutritious and convenient, toss it in the cart. To throw a wrench in the increasingly disengaged shopping experience and reward moms for “prioritizing goodness,” Cheerios and retail partner Walmart delivered...
Coke Brings Christmas to War-Stricken Colombia
Brand experiences have the power to touch and transform even the most vulnerable consumers across the globe. In the case of Coca-Cola’s annual Christmas Caravan in South America, it was bringing lights of hope to communities along the Magdalena River in Colombia, a region that after decades of violence between the government and guerrilla militias...
Jim Beam Offers a 4D ‘Ride on the Sinister Side’
Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience, the brand took consumers on a virtual reality thrill ride that brought whiskey education to new heights. The experience not...
Holiday Inn Express Serves Up Pancake Selfies on Tour
The only thing better than getting your hands on a stack of hot pancakes drizzled in maple syrup is getting your hands on those pancakes fast. Holiday Inn Express got the word out about its one-touch, one-minute pancake machines with a mobile campaign that turned its signature pancakes into signature portraits. The five-week Pancake Selfie...