Gallagher Archives - Event Marketer

January 5, 2021

Facebook Deploys a High-End Music Video Studio to Engage VidCon Attendees

Facebook’s activation at 2019 VidCon—the expo for video content creators—was so successful that despite being in the same location as the previous year, attendance shot up 88 percent. The brand deployed a high-end music video studio with a 30-member video crew, a 45-foot-long Kessler dolly track, two Sony A7S2 cameras and other premium equipment, and...

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January 4, 2021

Nike Revives ‘Ghostbusters’ to Boost the New Air Max

If you’ve ever dreamt of having Nike’s latest shoes delivered to you by a Ghostbuster, the Department of Unimaginable Mobile Unit was built for you. The project, intended to get the new Air Max 720 athletic shoes into the hands of L.A.-area influencers, used a white utility van designed to look like a rag-tag team...

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