Freeman Archives - Event Marketer
Funimation’s Virtual Fan Con Offers Panels, Meetups and an Esports Battle
Anime brand Funimation participates in more than a dozen conventions each year. But in response to the pandemic, the brand launched a virtual con with panels, workshops, cosplay meetups, screenings, a live trivia game show, and an esports competition. A highlight we loved: The VShouts attendees could purchase—authentic autographs and a personalized video from the...
TCL’s Explorable Virtual Reality Experience Demonstrates an AI-powered Future
Amid a sea (1,900 to be exact) of brands exhibiting at IFA Berlin 2019, Europe’s largest trade show for consumer electronics and appliances—most focused on the show theme of AI and IoT—TCL needed to demonstrate how AI powers its 8K TVs and smart home products without adding to the overwhelming vibe. The solution: to create...
VMware’s Virtual Conference Boasts Content Channels, Gamification and XR
For VMworld 2020, VMware pivoted to digital. Armed with 900 sessions, the brand designed a seven-channel video viewer organized by category that allowed attendees to see current content, preview future content, access information about all channel sessions and engage in interactive Q&As. There were also curated playlists, deep dives into content, a points-based gamification element,...