Archive for 2015
EM All Access: VIP B-to-B Event Strategies with Google
In this episode of EM All Access, Google Head of Events, Performance Marketing, Derrick Djang talks about how to create VIP B-to-B experiences through technology.
High-Tech Gamification Drives Air Force Performance Lab
To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows,...
Three Tips for Executing Beach Activations
Summer is finally here and vacation season is in full swing. Consumers will be hitting the beaches in droves over the next few months, making them prime locations for brands to distribute product samples, reach diverse audiences and generally engage with the public. But before event marketers dig their toes into the sand, there are...
Xfinity Touts Tech With Couch-To-Concert Sponsorship
As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity, Comcast cable’s residential service brand, is activating touchpoints designed to deliver fans exclusive content on-site as well as at home. The program began May 20 in Bossier City, LA, and ends Oct. 31 in Tampa, FL. Xfinity is activating the...