launch event Archives - Event Marketer

Posts tagged with ‘launch event’

October 6, 2017

Photo Tour: FX Revives 1980s L.A. for the Launch of ‘Snowfall’

To promote its new series Snowfall,” FX Networks created a launch event that generated excitement for the first season of the show without promoting its sensitive subject matter—the crack epidemic that hit Los Angeles in 1983. To do that, the activation focused on the rich tapestry of cultures represented in the show—from the drug dealers...

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August 7, 2017

Three Lessons in Launch Events From Perrier’s Pop-Up

Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new...

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