Posts tagged with ‘launch event’

July 16, 2019

How Samsung’s Unpacked Event Engaged Viewers Live and Virtually

There is a lot at stake with product launch events and, perhaps, a little more so for the biannual Samsung Unpacked. A few fun facts: This year, there were more than 1.5-times the audience that the Oscars pull in viewing the Samsung Unpacked live-stream as it unfolded. That’s 44 million people tuning in virtually throughout...

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