Tag: launch event

  • Inside Celebrity Cruises' Progressive Culinary Launch Event for Media and Influencers
    B-to-B Events

    Inside Celebrity Cruises’ Progressive Culinary Launch for Media and Influencers

    As part of what it calls a two-year conversation surrounding the November launch of its newest luxury cruise ship, Edge, Celebrity Cruises has unveiled different aspects of the ship. For the “next chapter” of the marketing surrounding the launch, the brand wanted to focus on the ship’s culinary offerings—a challenge, considering the ship has 29 […]

  • A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50
    B-to-B Events

    A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50

    In the automotive industry, launch events often include the media, of course, a ride and drive and a luxury hotel. For the global launch of the Infiniti QX50, the auto brand took this traditional industry affair a step further with additional audiences, the use of unexpected venues, excursions, wellness options and an auto show-style activation. […]

  • Storytelling Guides FX’s Upscale Launch Event for 'Trust'
    B-to-C Events

    Storytelling Guides FX’s Upscale New York City Launch Event for ‘Trust’

    If you’re anything like us, you’ve probably fantasized about being filthy rich a time or two, and on March 14, we got a small taste of what life is like for the one percent. At a ritzy downtown social club in Manhattan’s Financial District, FX delivered the first in a series of launch events for […]

  • Three Elements of a Standout Launch Event: Lessons from LG
    B-to-C Events

    Three Lessons From LG on Creating a Killer Launch Event

    How the brand engaged thousands of consumers at its LG SIGNATURE press event   LG launched its LG SIGNATURE line of high-end appliances at a press event in New York City’s Rockefeller Center that was as well crafted as the products themselves. A “see-through” pop-up gallery and a roster of brand ambassadors from the fields of […]

  • Sephora Launches Rihanna’s Makeup Line in Madrid With the World’s First Live-Created Fan Film
    B-to-C Events

    Sephora Launches Rihanna’s Makeup Line With the World’s First Live-Created Fan Film

    It’s not often that Rihanna fans feel like celebrities when they’re in the presence of the pop sensation, but for the launch of the singer’s globally anticipated makeup line in collaboration with Sephora, a lucky group of 180 hand-selected fans and influencers felt like superstars. Taking over Madrid’s Callao Square, the brand celebrated the unveiling […]