Tag: launch event
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B-to-C EventsThree Lessons in Launch Events From Perrier’s Pop-Up
Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new […]
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B-to-C EventsTru by Hilton Launch: Industry Activations, Whisper Campaigns and Millennial Flair
Wrapping up a year-long launch campaign, Tru by Hilton, the new midscale brand of Hilton Hotels & Resorts, celebrated the grand opening of its first location in Oklahoma City, OK, with a community-driven program that packed a playful punch. Held on May 25, the event attracted key stakeholders within the company and the market including […]
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B-to-B EventsPUMA Launches its NETFIT Lacing Technology With an All-Star Press Event
PUMA on May 4 jumped into a launch event with both feet, introducing its NETFIT lacing technology and offering the media, influencers and sneakerheads in attendance a star-studded evening at New York City’s Altman Building.