Tag: launch event

To promote its new series Snowfall,” FX Networks created a launch event that generated excitement for the first season of the show without promoting its sensitive subject matter—the crack epidemic that hit Los Angeles in 1983. To do that, the activation focused on the rich tapestry of cultures represented in the show—from the drug dealers […]

Product launches in the trucking industry typically take place in a convention center or even at the factory. But for Mitsubishi Fuso, a division of Daimler and maker of the first mass-produced zero-emission truck, the eCanter, that just wasn’t going to do. Instead, Fuso turned to the city of New York where on Sept. 14 […]

Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new […]

Wrapping up a year-long launch campaign, Tru by Hilton, the new midscale brand of Hilton Hotels & Resorts, celebrated the grand opening of its first location in Oklahoma City, OK, with a community-driven program that packed a playful punch. Held on May 25, the event attracted key stakeholders within the company and the market including […]

PUMA on May 4 jumped into a launch event with both feet, introducing its NETFIT lacing technology and offering the media, influencers and sneakerheads in attendance a star-studded evening at New York City’s Altman Building.