Vornado Investor Conference - Event Marketer


Vornado Investor Conference

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For Vornado Realty Trust, the fifth-largest commercial real estate owner in the United States, Broadstreet produced a sophisticated, content-rich investor conference that utilized virtually all of our creative services capabilities. Serving as a turnkey producer for this pivotal event, held at Rockefeller Center's Rainbow Room in New York City, Broadstreet's precise execution allowed CEO Steven Roth and his team to discuss Vornado's previous strong financial performance, communicate an array of vital information about the company's world-class portfolio, and set forth a positive vision for the upcoming year before an audience of 200 analysts and high net-worth investors.

To convey a unique visual identity for this event, Broadstreet developed an overall meeting design that was reflected in all event elements, including set design, speech support, an opening video, and a webcast.

The day began with Broadstreet leading attendees on a guided tour of four high-profile properties in Manhattan. Broadstreet also produced an elegant and informative 12-minute video that profiled six of Vornado's most promising real estate initiatives in New York City, northern New Jersey, Chicago and Washington, D.C. – creating a sense of discovery and excitement about these prestigious buildings.

Broadstreet designed a webcast through which viewers could view or listen to the investor conference. Linked to Vornado's IR site, the meeting webcast – featuring the video opener, a PowerPoint slide presentation, a conference agenda and other pertinent investor information – was available on demand for one month following the event.


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