Valentine's Day Marketing 2017 - Event Marketer

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Valentine’s Day Marketing 2017

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Like everyone else, you’ve probably been hounded with dozens of Valentine’s Day promotion emails. Other brands have opted for more creative techniques to engage with their consumers. From Snapchat announcements to pop-up shops, here’s how brands showed their love for their consumers this Valentine’s Day.

The Kylie Pop-Up Shop

Kylie Jenner’s West Coast pop-up shop featuring her wildly popular cosmetics line was a massive hit in 2016. This Valentine’s Day, East Coast fans have their chance to shop the reality star’s cosmetics line and upcoming merch line in NYC. The SoHo pop-up will open February 13th, and will stay open as long as supplies last (which probably won’t be long). In addition to the buzzed-about Lip Kit wall and the Kylie Cosmetics Valentine’s Day Collection, the pop-up shop will feature Jenner’s upcoming Kylie Shop merchandise. Check out the video below of the West Coast pop-up.

 

 

Bronx Zoo/WIldLife Conservation Society's Cockroach Naming

While some people will be buying their loved ones Kylie lip kits, others will be naming Madagascar hissing cockroaches after their loved ones. The Bronx Zoo will be naming cockroaches for donations starting at $10; proceeds will go to the Wildlife Conservation Society. The $10 donation option gives you a digital certificate. If you increase your donation to $35, you’ll also receive a box of chocolates or a plush cockroach. Want both? Donate $50. We love this fun and unusual way to engage with zoo-goers that also gives back. Watch the Wildlife Conservation Society’s video for the campaign below.

 

ColourPop’s Early Valentine’s Day Collection Release

After ColourPop’s CEO Laura Nelson teased their 2017 Valentine’s Day Collection on Instagram, fans went wild. So wild, that ColourPop decided to release the collection online a day early, after fans had begged via social media for an early release. How did fan’s find out about the early release? Snapchat. By announcing that the collection was available on their store a day early through Snapchat alone, fans rushed to the site. Some of the Valentine’s Day Collection had sold out in a matter of hours!

 

Love these ideas? Looking to execute your own creative campaign for the next major holiday? Contact Moderne here.

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