The Weather Channel Upfront - Event Marketer

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The Weather Channel Upfront

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Our mission is to create exceptional experiences every day for our clients, their brands, our people, and ourselves. 

The objectives of our clients guide us in all the work that we do as we strive to improve and evolve the way people and organizations communicate. 

 

The Weather Channel was determined to demonstrate that it went well beyond supplying forecasts to its viewers and that its original programming and prowess in the digital space was a highly desirable place for advertisers.

Broadstreet helped to shape messaging and crafted design for the Weather Channel Upfront and Newfront. Imagery focused not only on awe-inspiring weather, but nature, science and the environment. Key messaging and imagery featured Weather Enthusiasts, its core demographic of viewers who live for the outdoors and rely on accurate weather to plan their day.

The new messaging and design spanned across media channels, culminating with a live Upfront event for the advertising industry. The opening of the event featured the Human Weather Choir, who performed a simulated thunderstorm through their voices and body movement.

The Weather Channel reported its best year for advertiser interest, and overall brand favorability increased dramatically. Following these trade facing events, Broadstreet continued to work extensively with the digital and mobile teams on communication strategy and imagery throughout the year.

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