The Best Experiential at Advertising Week - Event Marketer

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The Best Experiential at Advertising Week

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You may have spent the last week reading highlights and takeaways about Advertising Week, but did you check out any of the experiential activations throughout the week? Check out our recap below of our favorite experiential stunts surrounding the conference.

 

 

Adobe’s Think Tank

Throughout the week, Adobe executed their mobile “Think Tank” outside the conference. Attendees were invited to step inside this colorful branded glass truck to share their thoughts on the future of digital experiences. Their "interviews" were recorded and shared on Adobe's social media.

 

Fun times chatting in the tank about the future of digital experiences! Thanks for having me @AdobeMktgCloud @BradRobins #AdobeTT #AWNewYork pic.twitter.com/3YrZJZEBdc

— David Chang (@davidsejinchang) September 28, 2016

 

 

IBM’s Pop Up

To show off their Watson cognitive technology, IBM created a pop up shop that took the appeal of a free t shirt to another level. Conference goers had the opportunity to get custom t shirts after sharing their social profiles and answering a series of questions. IBM Watson was able to analyze these results and match these people to a t shirt design that best suited their personality.

 

Last day to stop by our popup at the Times Center! Which design will Watson pick for you? https://t.co/5o53Rk6AYw #AWNewYork #THINKmarketing pic.twitter.com/VYMWdErShN

— IBM for Marketing (@IBMforMarketing) September 28, 2016

 

 

Pinterest's Giant Board

Many brands are focused on recreating their physical products in a digital element. Pinterest’s did the opposite, creating an IRL Pinterest board "pinned" with cards featuring NYC attractions and locations for Advertising Week attendees to explore.

 

We may have an #NYC office, but this live @pinterest board makes us want to explore all over again. #AWNewYork pic.twitter.com/vwoXC1diy5

— Havas Life Metro (@HavasLifeMetro) September 26, 2016

 

 

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