You may have spent the last week reading highlights and takeaways about Advertising Week, but did you check out any of the experiential activations throughout the week? Check out our recap below of our favorite experiential stunts surrounding the conference.
Adobe’s Think Tank
Throughout the week, Adobe executed their mobile “Think Tank” outside the conference. Attendees were invited to step inside this colorful branded glass truck to share their thoughts on the future of digital experiences. Their "interviews" were recorded and shared on Adobe's social media.
— David Chang (@davidsejinchang) September 28, 2016
IBM’s Pop Up
To show off their Watson cognitive technology, IBM created a pop up shop that took the appeal of a free t shirt to another level. Conference goers had the opportunity to get custom t shirts after sharing their social profiles and answering a series of questions. IBM Watson was able to analyze these results and match these people to a t shirt design that best suited their personality.
— IBM for Marketing (@IBMforMarketing) September 28, 2016
Pinterest's Giant Board
Many brands are focused on recreating their physical products in a digital element. Pinterest’s did the opposite, creating an IRL Pinterest board "pinned" with cards featuring NYC attractions and locations for Advertising Week attendees to explore.
— Havas Life Metro (@HavasLifeMetro) September 26, 2016
Love these ideas? Contact Moderne here to learn how you can create something like this for your business.