See how this year’s Presidential Election inspired both out of home and digital marketing experiences from Captain Morgan, and of course, Donald Trump and Hillary Clinton.
Captain Morgan’s #Under35POTUS Experiential Branded Mobile Tour
Did you know Captain Morgan is only 33 years old? He’s been around since 1983, which means he is not old enough to run for president. In an effort to engage younger voters, Captain Morgan’s started a petitioning to lower the age to run for president to under 35. Through a mobile bus tour, the brand educated consumers on the petition and gave them sweet instagram photo ops, including one at a replica of the president's office.
Trump Snapchat Filter
In an effort to reach younger voters, Trump went digital. For the first presidential debate, Trump sponsored a nationwide snapchat filter against “Crooked Hillary”. This was not the first time Trump had used Snapchat filters to reach millennials; he had previously launched snapchat geofilters around campaign rallies.
Hillary Mobile Gaming App
Simply titled “Hillary 2016”, Clinton’s mobile app was launched in July to reach the younger voters. The app features a campaign-building game that gives players fun challenges to earn credits. These credits can be used in the game, or to buy actual Clinton merch. It also offers the option to get players to get off the app and volunteer – similar to Bernie Sanders and Barack Obama’s canvassing apps.
— Hillary Clinton (@HillaryClinton) July 24, 2016
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