Oxygen Upfront Videos - Event Marketer

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Oxygen Upfront Videos

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Our mission is to create exceptional experiences every day for our clients, their brands, our people, and ourselves. The objectives of our clients guide us in all the work that we do as we strive to improve and evolve the way people and organizations communicate. 

 

Oxygen teamed up with Broadstreet to create a series of unique videos for its 2015 Upfront presentation. The videos showcased Oxygen’s demographic – young, diverse women.

On camera, these women detailed their hopes and dreams, fears and anxieties, relationships and ambitions – all without actually talking about Oxygen programming. The goal was to paint a broader picture of these women so ad buyers could see how Oxygen spoke to their lives and their emotional states.

Broadstreet did everything from hosting casting calls, to developing questions and scripts, to location scouting to shooting and editing the final products.

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