No brand experience should be left behind in the tech revolution
Technology is constantly changing the way we do everything: from the way we communicate, relax, and cook to the way we work, travel, and shop — including the way we do events. In fact, brand experiences should be leading the charge in this transformation.
Last week, I had the opportunity to share my insights on this topic at MPI TechCon. Hosted by the MPI Chicago Area Chapter, TechCon is the event for learning about event technology and best strategies to incorporate tech into events. During my session on data and design, I talked about how big data is coming to experiential marketing, and how the Internet of Things, wearables, biometrics, and beacons, etc. will allow marketers to create personalized activations and deepen brand affinity. After surveying the audience using our second screen technology, FXP | touch, nearly 50% of the audience felt they could not place a priority on any one tech — all of these technologies are about to be huge for the event industry.
What were some other tech takeaways event marketers should be thinking about?