Today Moderne Communications announced the addition of Chasin to the team to capitalize on the company’s winning trajectory within the ever growing experiential space. In the past year, Moderne has expanded their client portfolio with household names like Starbucks, Mountain Dew and McDonald’s. The increasing demands that this new business has brought required the appointment of a strong and proven leader at the helm of the experiential division.
“Ari is the perfect fit for our company. With the caliber of clients and projects coming through our doors, it was imperative we invest in a top NYC seasoned talent who is not only well versed in the vertical space, but heavy in the trend and creative technology driven arena to compete at all levels in the game” said Joe Mastrocovi, President and Founder of Moderne.
Moderne’s past year has seen an increasing desire by clients to better integrate online and offline experiential activities, so the company put creativity and technology at the forefront of the experiential space, forming key partnerships with leading tech companies. In January 2016, Moderne Communications became the official US experiential partner to PaveGen Systems, a UK technology company specializing in creating green energy generated by people’s footsteps. Moderne and Pavegen have executed programs for The Sunglass Hut and Dead and Company.
In the same vein, Chasin comes to Moderne having successfully launched experiential divisions for some of the largest media companies dedicated to discovering new technologies and elevating the traditional advertising mediums by encouraging two-way interaction that immerses the consumer in a brand while engaging as many senses as possible.
Coupled with his 15+ years of OOH/experiential creative media experience, executing numerous award-winning campaigns on behalf of Blue Chip brands including Nike, Absolut, Red Bull, Universal Studios and Southwest Airlines, Chasin completes the big picture agency team that Joe has been carefully cultivating over the years.
As Chasin confirms, “Right talent, right time, right place, I learned that it’s just not something you force”.
About Moderne Communications
Moderne Communications is an alternative, non-traditional full service marketing and media agency that splits its time between experiential marketing, guerrilla/place-based media and interactive technologies. The 2nd "e" is the only thing silent at Moderne! We take on challenging assignments and get the job done in record time when necessary. We love solving puzzles, creating program strategies and developing campaigns. We're based in NY, have an office in Los Angeles and people and resources across 85 markets nationwide with local expertise.
Since inception in 1986, we've been building the world of alternative, non-traditional marketing. This is our strength…the world of viral, social media and user generated content coupled with grassroots PR stunts, mobile tours, promotions, pop-ups, sampling, street teams and street media.
25 + years of experience and our own Non-Traditional Place-Based Media Network comprised of over 100,000 Independent Neighborhood Venues differentiate us. We can deliver 90% + penetration access to key demographics where they live, work, shop, play and pray.