We live in a world of instant gratification, where consumers want targeted information, and they want it fast.
This trend permeates almost every aspect of our lives. Consider our social media accounts – Facebook displays ads in users’ news feeds based on their recent Google searches, and recommendations on who to follow constantly pop up on Twitter.
We consume personalised content on a daily basis (even if we don’t realise it), so it comes as no surprise that the trend is also coming into play at live events. People increasingly expect the events they attend to include carefully curated content programmes that are tailored to their wants and needs.
Click here to learn more about how to engage your content with content that resonates.