We’ve spent the last few weeks geeking out over Gorrilaz – and not just because we love their latest album HUMANZ. To promote the album, they launched a fully integrated experiential marketing campaign that included a 360 VR music video, pop ups, chalk stencils, and 2 AR apps. Learn more about the amazing campaign below.
360 VR Video
For their song Saturnz Barz, Gorillaz went above and beyond for the music video by creating a 360 VR experience. The video features the cartoon band moving into an abandoned home (the Spirit House) where strange things happen to them. The Youtube 360 version of the video allows fans to explore the house from all angles just as the band members are. Watch the 360 video for Saturnz Barz below.
The immersive experiences didn’t just stop at the 360 music video. In partnership with SONOS, The Spirit House was recreated, giving fans the opportunity to explore an audio/visual experience including exclusive music and art. The pop up experience was completely free, all fans had to do to gain access was RSVP on the SONOS site. Check out more of the Spirit House pop up here.
Gorillaz may have gone for more new school approaches to experiential with 360 video and pop ups, but they also opted for a traditional experiential service to get people buzzing about their latest album – chalk stencils! These chalk stencils seen below were placed around New York.