FREE REPORT: Embracing Olympic Agenda 2020: Recommendations for Sponsors - Event Marketer


FREE REPORT: Embracing Olympic Agenda 2020: Recommendations for Sponsors

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Rio 2016 represents GMR’s 14th Olympic Games. With 15 clients, including four TOP, four Rio 2016, and four USOC partners, GMR is delivering innovative and impactful consumer and B2B experiences both in the host city and home markets. 

As a lead contributor and one of GMR’s Olympic Games subject matter experts, Jamie Corr recently joined GMR as Vice President, Olympic Consulting within our Global Sports and Entertainment Consulting group. Previously, Jamie was a member of the Partnership Marketing team at IOC Television and Marketing Services in Lausanne, Switzerland. He brings in-depth Olympic marketing and communications experience to GMR and has worked closely with partners, including Bridgestone, Samsung, GE, Atos, and British Airways on their Olympic sponsorship strategies and activations.


Olympic Agenda 2020 is both visionary and far reaching. International Olympic Committee (IOC) President Thomas Bach’s strategic roadmap for the future of the Olympic Movement has focused the IOC and its key stakeholders on putting sport at the forefront of development and progress, while embracing the challenges of an ever changing world.

The 40 recommendations within Agenda 2020 set an exciting framework and structure for the future of the Olympic Movement, sport and society. At the same time, many of the recommendations offer Olympic sponsors a unique opportunity to further develop their commercial partnerships and garner a greater return on their marketing investment.

Each Olympic sponsor has their own unique business and marketing objectives. So, why should brands consider alignment with the IOC’s agenda? Quite simply, doing so creates opportunities for sponsors to:

  • Further link, leverage and amplify Olympic partnerships from both a business and marketing standpoint across the Olympic Movement 365 days a year – in both Olympic and non-Olympic years.
  • Enhance Olympic partnerships through the exchange of intellectual, technical, and human capital that reinforces shared values and attributes.
  • Access key IOC, Organizing Committee of the Olympic Games (OCOG), and National Olympic Committee (NOC) stakeholders and influencers on a global and local level.
  • Drive new business in target markets.

Learn more: download the free report.


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