Five Takeaways from IFA Berlin - Event Marketer


Five Takeaways from IFA Berlin

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The key topics from a must-attend event for big-name electronics brands


This year’s Internationale Funkausstellung Berlin (IFA) event in Berlin proved it was once again a great place for top consumer electronics and home appliance brands to launch their latest products to the European market.

The annual event attracts 240,000 visitors over six days, including nearly 6,000 media representatives alongside trade and consumer delegates, who descend on the Messe Berlin to experience 10,000 of the latest innovations.

Below are just some of the features that caught my eye and hooked my interest during a two-day stint in the halls. Here are the top five takeaways you can apply to your own programme.

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